Intro to Marketing Project

In this project we were assigned to create a marketing plan for a company of our choosing. We chose to make a marketing plan for Starbucks and after conducting market analysis we discovered a gap in male demographic sales. In order to address this we created a multifaceted plan, through collaboration with the NFL, including personalized team cups, raffles, and promotions much like the red cups during Christmas time. We also coordinated roll out release dates around the Superbowl for maximum reach and utilized PowerPoint to present findings to the class that showcased market research and proposed marketing plan to drive sales efficiencies. In this project I was in a group of 4 people and we all split equally the roles as team members. We had two and half weeks to finish this project and delegated the work to be completed in a timely manner. Overall I gained valuable skills in market research and furthered my team work skills. I believe this project went very well and we received a good grade.